Digital Inkjet Printing Powers Packaging Personalization, Possibilities
Digital printing is opening new customization options for brands through unique designs, personalized messages, and variable data printing for exciting and, literally, one-of-a-kind packaged products. In short, the power of print-on-demand enables a brand’s packaging to stand out from the pack while enhancing consumer engagement. One of the players driving adaption of digital printing is HP, for example for digital printing presses for flexible packaging applications such as stand-up pouches…