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Whaaat? That was the reaction of one tweeter to the Liquid Death ad during the Super Bowl. Said ad, which is embedded here, showed a group of preteens partying, “breaking the law” in the parlance of the 30-second spot, while chugging Liquid Death from tallboy aluminum cans. Don’t be alarmed, though: Liquid Death is just water that will “murder your thirst” and, incidentally, “kill plastic pollution.” The ad probably raised…

Recently, I provided a workshop to a group of professionals working to reduce instability in their county. When we were discussing housing, I overheard a participant say that one of her clients told her he was doing great living in the culvert until the city made him move. Housing problems can take a huge hit on your employees. This hit creates instability and plays into our employees’ ability to arrive…

At the end of this month, the fifth session of the United Nations Environment Assembly (UNEA 5.2) will resume live in Nairobi and online. One of the agenda items, which has been gaining a lot of traction leading up to the gathering, is a global plastic treaty. There is significant interest in a UN treaty, according to Planet Tracker, with 161 countries and some of the world’s largest brand owners…

During its Q4 and full-year 2021 earnings report yesterday, Coca-Cola announced a new global goal to reach 25% reusable packaging by 2030. The company defines reusable packaging as refillable containers for dispensed/fountain drinks along with refillable or returnable glass and plastic bottles. Complementing its World Without Waste program, the new initiative will reduce the company’s carbon footprint while aligning with consumer preferences for sustainable packaging options, said Coca-Cola. In 2020,…

Honeywell has developed a process for producing high yields of bio-naphtha using sustainable feedstock such as used cooking oil and animal fats. The technique, which reduces carbon dioxide emissions compared with petrochemical-based naphtha production, uses Ecofining technology from Honeywell UOP. Conventional naphtha — used to produce plastics, including polyester and other packaging materials — is derived from crude oil and natural gas condensates. In contrast, the feedstock for bio-naphtha produced via…

Sulapac, a Finnish eco-startup company that first came to our attention in 2019, appears to be making significant strides with its biobased products, particularly in the luxury cosmetics packaging arena. One example is Sulapac’s evolving ‘partnership’ with Chanel. This leading brand was among Sulapac’s early investors. Sulapac was founded by two female biochemists specializing in biomaterials–Suvi Haimi and Laura Tirkkonen-Rajasalo. They recently provides us with some further clarification on their Sulapac…