
IDSA Takes Deep Dive (Again) into Sustainability
Sustainability starts very early in the product development process, at the concept stage. This means that industrial designers have an outsize role to play in determining any given product’s carbon footprint, recyclability, reusability, and more. They can help guide brand owners in making optimal material choices, while ensuring a product has aesthetic qualities that encourage a user to keep it longer, rather than use it and pitch it in the…